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Privacy and Data Protection Principles

These privacy and data protection principles (hereinafter the “Principles”) are the basic principles governing the Z-AGENCY s.r.o., Karlova 1054/38, 614 00 Brno, ID no.: 01527932 (hereinafter the “Company”) in the collection and processing of personal data. These Principles implement the Company’s rights, and obligations arising in particular from the following generally binding legal regulations:

  1.  Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter the “GDPR”);
  2. Act No. 480/2004 Coll., on certain Information Society Services and on the Amendments to some Acts (Certain Information Society Services Act), as amended (hereinafter as the “Certain Information Society Services Act”); and
  3. Act No. 127/2005 Coll. on Electronic Communications and on the Amendment to Certain Related Acts (Electronic Communications Act), as subsequently amended (hereinafter the “Electronic Communications Act”).

These Principles apply to all persons visiting the Company’s websites https://www.z-agency.cz (hereinafter the “Websites”), whether or not these persons are in a contractual relationship with the Company.

What Are Personal Data

Personal Data, in accordance with the GDPR, shall mean any information about a designated or identifiable natural person (not a legal person). In principle, therefore, it is any information that, whether on its own or in combination with other information, can serve to identify a particular individual (hereinafter the “Personal Data”).
 

What Personal Data Does the Company Process

The Company may collect the following information about you:

  1. Personal data that you communicate to the Company yourself

Such Personal Data is, in particular, information that you provide in a completed registration, order, or other form or communicated to the Company by e-mail, telephone, fax, or other similar device. You may also provide the Company with personal information by sending a general inquiry. This includes your first name, surname, mailing address, e-mail address, phone number, bank account details, selected payment method, etc.

Your Personal Data will be processed by the Company for the following purposes:
 

Newsletter

If you wish to be informed about our latest products, services, and offers, you can provide the Company with your e-mail address to which these business messages will be sent on a regular basis.
You can unsubscribe at any time, for example by clicking on this link UNSUBSCRIBE or by using the link that is included as part of each newsletter.
If you are an existing Customer of the Company, you may receive information about other services or products similar to those covered by your previous purchase even if you have not filled out the newsletter form. If you do not wish to receive such business offers, you can also use one of the above methods at any time to opt-out of the marketing communications we may send to you.
 

  1. Personal information that the Company collects on your behalf

When visiting our Website, the Company may collect some information necessary to ensure the proper and convenient operation of the Website. This information may consist of the Internet Protocol (IP) data used to connect your computer to the Internet, your registration information, browser type and version, time zone settings, browser plug-ins, your visit information, including a valid Uniform Resource Locator (URL), the path to and from the Website (including date and time), the products you viewed or searched for, response times, download errors, the length of visits to certain pages, site visit interaction information (such as scrolling, clicks, and mouse locations), or the way of leaving the page.
 
These Personal Data are used by the Company to administer and improve its Websites and for internal operations, including problem solving, data analysis, testing, research, statistical purposes, and recording the frequency of previews. These Personal Data can also be used to measure ad performance and provide relevant advertising.
 

Providing Personal Information

Personal data that the Company acquires may be transferred to third parties (hereinafter the “Processors”) who assist the Company in performing its contractual obligations by mediating certain services (e.g., delivery services). The Company only passes Personal Data to those Processors who provide guarantees of an adequate level of security of your Personal Data and process these Personal Data solely on the basis of a Personal Data Processing Agreement.
In this sense, the Company may transmit Personal Data to the following Processors:

  1. External contractors and suppliers to meet the Company’s contractual obligations;
  2. Payment service providers and payment processors in order to secure the transfer of funds and the implementation of payment transactions;
  3. Providers of postal and delivery services for the purpose of delivering products or services offered by the Company;
  4. Website administrators;
  5. Providers of machine translation services, OpenRouter, Inc. (USA), which passes the text to a Google language model for translation, in order to translate inquiries submitted from language versions of the Websites other than Czech and English into Czech; only the free-text fields of the inquiry are translated;
  6. Providers of image description services, OpenRouter, Inc. (USA), which passes photos uploaded to the Websites to a Google language model, in order to create a short text description of each photo (alternative text) for visitors using screen readers and for search engines; only the photo and the name of the program or page it belongs to are sent.

When an inquiry is machine-translated, Personal Data contained in its text may be transferred outside the European Economic Area, to the United States. The transfer is based on the European Commission’s Standard Contractual Clauses, which form part of the data processing agreement concluded with the provider. The service is configured so that the provider does not retain the text after translation and does not use it to train models. The translation is stored together with the inquiry and kept for the same period as the inquiry.

When an image description is created, event photos, which may show people, may be transferred outside the European Economic Area, to the United States. The transfer is based on the European Commission’s Standard Contractual Clauses, which form part of the data processing agreement concluded with the provider. The service is configured so that the provider does not retain the photo after processing and does not use it to train models. The description contains no names or other details about the people shown and is stored together with the photo on the Websites.

Under certain circumstances, the Company may be required to provide your Personal Data to third parties (e.g. law enforcement agencies) in accordance with the generally binding legal regulations.
 

Means of Personal Data Protection

In order to protect and minimise the risk of unauthorised access to Personal Data, the Company has adopted organisational and technical measures.
These include:

  1. Internal organisational restrictions limiting the range of persons authorised to come into contact with Personal Data; and
  2. Ensuring the technical security of the servers and the Company’s Websites against unauthorised access.

Persons in contact with Personal Data are instructed on the privacy policies and are bound by secrecy when processing them.
 

Length of Personal Data Retention

The Company keeps personal data for as long as is strictly necessary to perform its contractual obligations and for the fulfilment of the obligations that the Company derives from the applicable legal regulations. Personal data that is processed with your consent is retained by the Company only for the duration of the purpose for which the consent was granted.
Once the legitimate reason for processing your Personal Data has expired, the Company will destroy these Personal Data and any existing copies thereof.

Cookies

What can you find here?

This website (& ldquo; Website & ldquo;) uses cookies and similar cookie technologies.

In this document you will learn what cookies are and how we use them.

What are cookies?

Cookies are short text files that a visited website sends to your browser. Thanks to cookies, the administrator can differentiate you from other users of the Website and more efficiently record information about your visit and behavior on the website. Cookies are not harmful to your device or its software. As a user, you can disable or limit the use of cookies in your browser.

Cookies can be used for many purposes, such as:

  • Make the basic functions of the site work
  • Save preferred language
  • Traffic analysis to improve your site and
  • Marketing purposes, especially displaying ads on the site

What types of cookies do we use?

Here you will find out what types of cookies we can use on the website. You can find the specific cookies we currently use in your browser settings.

Basic (required) cookies

Basic cookies, which are necessary for the Website to fulfill its basic functions and to enable us to operate this Website. These cookies are automatically placed on your computer or other device when you access the Website or perform any of the possible activities on the Website. You cannot disable basic cookies. Without them, the Web would not work properly.

Preferential cookies

Preferential cookies allow the Site to remember information that affects the appearance and behavior of the Site. For example, the region you are in or your preferred language.

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Analytical cookies

Analytics cookies are used primarily by Google Analytics to find out how you use the Website.

Google Analytics uses cookies to analyze how the website is used in order to improve the operation of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google, Inc. All data obtained in this way will be processed anonymously. This data is intended solely to evaluate the use of the website. Anonymity is guaranteed that Google, Inc. will not associate your IP address with any other data held by Google. Google, Inc. no other personal information (such as email, name or phone number) will be sent.

Learn more about how Google, Inc. uses analytical cookies, you can find them here:

https://support.google.com/analytics/answer/6004245

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Marketing cookies

Marketing cookies are used to map visitors across websites. These cookies are used to display advertisements relevant to individual users and to pass them on to the operators of the advertisement. It is therefore especially valuable to third-party advertisers. We mainly use Facebook and Google services for this purpose.

We will only store these cookies on your device if you allow us to do so either using the cookie bar or on your browser.

Do you want to change your cookie settings?

If you do not want us to store preference, analytics or marketing cookies in your browser, you can adjust these preferences in your browser. This will prevent you from collecting data about you. For information on setting up a specific browser, visit:

If you want to change your cookie settings and don’t know what to do, you can also send us an e-mail obchod@z-agency.cz.

Rights of Data Subjects

In connection with the processing of your Personal Data by the Company, you are entitled to the following Personal Data protection rights:

  1. The right to withdraw your consent to the processing of Personal Data, when the processing is based on such consent;
  2. The right to request access to your Personal Data and information about what Personal Data is processed by the Company;
  3. The right to correct inaccurate Personal Data and also to supplement incomplete Personal Data;
  4. The right to delete the processed Personal Data;
  5. The right to limit the processing of Personal Data;
  6. The right to obtain the Personal Data you have provided to the Company in a structured, commonly used, and machine-readable format, and the right to pass this information to another person;
  7. The right to be informed of a Personal Data breach;
  8. The right to object to the processing of Personal Data; and
  9. The right to file a complaint with the Supervisory Authority, i.e. the Office for Personal Data Protection, at Pplk. Sochora 27, 170 00 Prague 7, or a data box at qkbaa2n.

The above rights and possible complaints may be filed with the Company as the Data Controller in writing to the address below or by email to the following e-mail address obchod@z-agency.cz.

Z-AGENCY s.r.o.
Karlova 1054/38, 614 00 Brno
These Principles are valid and effective as of May 25, 2018, last updated October 16, 2026.
 

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